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Fri 5 Sep 2008

Banish the Banners - Margaret Manning on Online Advertising

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Margaret Manning of Reading Room believes the days of taking offline campaigns and shoe-horning them into the online medium are well and truly over. So stop wasting your money and start using it more wisely, she advises.

I like to think that the internet has brought out the hunter that I’m sure lurks somewhere in all of us. When I’m online I have a purpose and determination to get the information or product that I want.

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